Xoxo (P110-7) is a dark purple from Behr, in this site’s digital reading. Estimated LRV about 13.2 (dark): it absorbs more light than it reflects. best in well-lit rooms, on accent walls, or on cabinetry. The closest tone in another brand is PPG Grape Juice (~92% proximity).

Closest tone to Xoxo in other brands

Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.

LRV (estimated)

13.2 · Dark

Temperature

Cool

Code

P110-7

HEX

#91507B

RGB

145, 80, 123

HSL

320°, 29%, 44%

Family

Purples

Colors similar to Xoxo in Behr

Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.

Xoxo FAQ

What is the LRV of Xoxo?

Xoxo has an estimated LRV (Light Reflectance Value) of about 13.2 on a 0–100 scale, which is dark. It absorbs more light than it reflects. Best in well-lit rooms, on accent walls, or on cabinetry. It is an estimate from the digital HEX, not the LRV published by the brand.

What is the closest tone to Xoxo in other brands?

PPG: Grape Juice (PPG1251-7), ~92% proximity; Glidden: Grape Juice (PPG1251-7), ~91% proximity; Dunn-Edwards: Plum Perfect (DE6006), ~87% proximity; Valspar: Berry Pretty (V040-5), ~86% proximity; Benjamin Moore: Twilight Magenta (2074-30), ~84% proximity; Sherwin-Williams: Grandeur Plum (SW 6565), ~78% proximity; HGTV Home by Sherwin-Williams: Grandeur Plum (HGSW6565), ~78% proximity; Farrow & Ball: Preference Red (No. 297), ~54% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.

What is the HEX code of Xoxo?

The HEX code of Xoxo (P110-7) is #91507B, RGB 145, 80, 123. Use it for digital mockups; painted color will vary with light and sheen.