Xoxo (P110-7) is a dark purple from Behr. Its LRV is about 13.2 (dark): it absorbs more light than it reflects. best in well-lit rooms, on accent walls, or on cabinetry. The closest match in another brand is PPG Grape Juice (92% match).
Compare Xoxo with other brands
Three catalogs stay in the list — tap another card to swap the last column. Matches are estimates from digital values, not official conversions. Always check a real sample.
LRV
13.2 · Dark
Temperature
Cool
Code
P110-7
HEX
#91507B
RGB
145, 80, 123
HSL
320°, 29%, 44%
Family
Colors similar to Xoxo in Behr
Neighboring tones from the same fan deck, if you want a shade lighter, darker, warmer, or cooler.
Xoxo FAQ
What is the LRV of Xoxo?
Xoxo has an LRV (Light Reflectance Value) of about 13.2 on a 0–100 scale, which is dark. It absorbs more light than it reflects. Best in well-lit rooms, on accent walls, or on cabinetry.
What is the closest match to Xoxo in other brands?
PPG: Grape Juice (PPG1251-7), 92%; Glidden: Grape Juice (PPG1251-7), 91%; Dunn-Edwards: Plum Perfect (DE6006), 87%; Valspar: Berry Pretty (V040-5), 86%; Benjamin Moore: Twilight Magenta (2074-30), 84%; Sherwin-Williams: Grandeur Plum (SW 6565), 78%; HGTV Home by Sherwin-Williams: Grandeur Plum (HGSW6565), 78%; Farrow & Ball: Preference Red (No. 297), 54%. Matches are estimated from digital color values and are not official conversions; always compare a real sample of both.
What is the HEX code of Xoxo?
The HEX code of Xoxo (P110-7) is #91507B, RGB 145, 80, 123. Use it for digital mockups; painted color will vary with light and sheen.