Legal

Privacy Policy

Last updated: October 9, 2026

This policy explains how Color Match (“we,” “us”) treats information when you use colormatchfinder.com and related pages (the “Site”).

You can look up paint colors without an account. We do not run advertising pixels, sell personal information, or build marketing profiles.

Who is responsible

The independent operator of this Site is responsible for the personal data we process. We are not a paint brand.

Contact: contact@colormatchfinder.com.

What we collect

Analytics

To count unique daily visits, we may set a first-party analytics cookie with a random identifier. We store only the date and that identifier — not your name, email, or searches. Known bots are not counted. Aggregate counts are not a public profile of you.

Your browser may also keep a small local flag so we do not send a duplicate count the same day.

Colors saved in this session

If you heart a color, the list stays in your browser for that session. We do not receive it on our servers.

Search, picker, and matching

Name search, HEX input, the color picker, and the eyedropper run in your browser against a catalog file loaded for the Site. We do not keep a user database of queries. Search terms in the address bar may appear in hosting logs, as with ordinary websites.

What we do not collect

• No user accounts, passwords, or profiles.
• No payment data — we do not sell paint or subscriptions here.
• No newsletter or marketing list.
• No advertising cookies, no Google Analytics, no social-login SDKs.

Cookies and similar storage

• Analytics cookie — first-party, random visitor token for unique daily counts, kept for up to about 13 months, HttpOnly.
• Local analytics flag — today’s date, to skip a repeat hit.
• Saved colors — session storage on your device.
• Hosting / security — Cloudflare may set technical or bot-management cookies, or process IP address, User-Agent, and request URL, to run the CDN and Worker. That is not advertising.

You can block or delete cookies in your browser. Blocking analytics does not break the Site; we may simply fail to de-duplicate visits. Clearing site data removes local and session storage.

Fonts and hosting

We load typefaces from Bunny Fonts. Your browser requests those files directly; the font provider may see your IP address and User-Agent. We do not control that provider’s practices.

The Site is hosted on Cloudflare. Cloudflare may process request metadata (including IP address) to deliver, cache, and protect the Site.

How we use information

• Operate, secure, and debug the Site.
• Count unique visitors per day.
• Remember colors you save in the current session (on your device only).
• Respond if you email us.
• Comply with law or a binding legal request.

We do not use this information to serve ads or to sell lists.

Sharing

We do not sell personal information or share it for cross-context advertising. We do not give visit tokens to paint brands.

We use processors that help us run the Site (currently Cloudflare for hosting and delivery; Bunny Fonts for typefaces). They process data only to provide those services.

We may disclose information if required by law, court order, or to protect the Site or others from fraud or security threats.

Retention

• Visit date and token: kept to produce unique-visitor counts (summaries typically look at about the last 90 days) and deleted when no longer needed.
• Analytics cookie: up to about 13 months unless you delete it earlier.
• Saved colors: until the browser session ends.
• Email you send us: as long as needed to handle your request and any legal duties.
• Hosting logs: according to the provider’s default retention for security and operations.

Your rights

Depending on where you live, you may have rights to access, correct, delete, or port personal data, to learn about sharing, to object to processing, and to withdraw consent where processing was based on consent. Some regions also allow complaints to a data-protection authority.

To exercise these rights, email contact@colormatchfinder.com. We may need enough information to identify the relevant visitor token or message. Because we do not keep names or accounts, some requests cannot apply — for example we do not store search history in our visit database.

Children

The Site is a general paint-reference tool. It is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child provided data to us, contact us and we will delete what we can identify.

International processing

Your information may be processed in the United States and other locations used by our hosting provider.

Changes

We may update this policy. The “Last updated” date will change. Continued use of the Site after an update means you accept the revised policy, except where a law requires a different rule.

Contact

Privacy questions: contact@colormatchfinder.com.

Related: Disclaimer and Terms of Use.