Paint · Benjamin Moore · Purples

Benjamin Moore Wild Orchid

2072-40 · #967F9A · LRV ~24

Closest tone in another brand: Behr Passion Fruit (~94% proximity)

Wild Orchid (2072-40) is a dark purple from Benjamin Moore with no strong undertone, in this site’s digital reading. Estimated LRV about 24 (dark): it absorbs more light than it reflects. best in well-lit rooms, on accent walls, or on cabinetry. The closest tone in another brand is Behr Passion Fruit (~94% proximity).

Closest tone to Wild Orchid in other brands

Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.

LRV (estimated)

24 · Dark

Undertone (estimated)

None (neutral)

Temperature

Cool

Code

2072-40

HEX

#967F9A

RGB

150, 127, 154

HSL

291°, 12%, 55%

Family

Purples

Colors similar to Wild Orchid in Benjamin Moore

Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.

Wild Orchid FAQ

What undertone does Wild Orchid have?

Wild Orchid has no strong undertone: it reads as a dark purple, in this site’s digital reading. Its color temperature is cool. This is estimated from the digital color values; north-facing light pulls undertones cooler and warm bulbs pull them warmer, so check a real sample on your wall.

What is the LRV of Wild Orchid?

Wild Orchid has an estimated LRV (Light Reflectance Value) of about 24 on a 0–100 scale, which is dark. It absorbs more light than it reflects. Best in well-lit rooms, on accent walls, or on cabinetry. It is an estimate from the digital HEX, not the LRV published by the brand.

What is the closest tone to Wild Orchid in other brands?

Behr: Passion Fruit (M100-5), ~94% proximity; Glidden: Pale Plum (PPG1177-5), ~91% proximity; Dunn-Edwards: Muted Berry (DE5977), ~90% proximity; PPG: Pale Plum (PPG1177-5), ~90% proximity; Sherwin-Williams: Radiant Lilac (SW 0074), ~90% proximity; Valspar: Pink Plumeria (P002), ~89% proximity; HGTV Home by Sherwin-Williams: Berry Cream (HGSW9075), ~88% proximity; Farrow & Ball: Brassica (No. 271), ~77% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.

What is the HEX code of Wild Orchid?

The HEX code of Wild Orchid (2072-40) is #967F9A, RGB 150, 127, 154. Use it for digital mockups; painted color will vary with light and sheen.