Paint · Benjamin Moore · Purples

Benjamin Moore Passion Plum

2073-30 · #774C6F · LRV ~10.2

Closest tone in another brand: Dunn-Edwards Old-Fashioned Purple (~97% proximity)

Passion Plum (2073-30) is a deep purple from Benjamin Moore, in this site’s digital reading. Estimated LRV about 10.2 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest tone in another brand is Dunn-Edwards Old-Fashioned Purple (~97% proximity).

Closest tone to Passion Plum in other brands

Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.

LRV (estimated)

10.2 · Very dark

Temperature

Cool

Code

2073-30

HEX

#774C6F

RGB

119, 76, 111

HSL

311°, 22%, 38%

Family

Purples

Colors similar to Passion Plum in Benjamin Moore

Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.

Passion Plum FAQ

What is the LRV of Passion Plum?

Passion Plum has an estimated LRV (Light Reflectance Value) of about 10.2 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting. It is an estimate from the digital HEX, not the LRV published by the brand.

What is the closest tone to Passion Plum in other brands?

Dunn-Edwards: Old-Fashioned Purple (DE6007), ~97% proximity; Valspar: Purple Davenport (1003-3A), ~96% proximity; Behr: Sultana (P100-7), ~89% proximity; PPG: Royal Plum (PPG1178-7), ~88% proximity; Sherwin-Williams: Vigorous Violet (SW 6838), ~88% proximity; HGTV Home by Sherwin-Williams: Vigorous Violet (HGSW6838), ~88% proximity; Glidden: Royal Plum (PPG1178-7), ~88% proximity; Farrow & Ball: Preference Red (No. 297), ~65% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.

What is the HEX code of Passion Plum?

The HEX code of Passion Plum (2073-30) is #774C6F, RGB 119, 76, 111. Use it for digital mockups; painted color will vary with light and sheen.