Paint · Benjamin Moore · Blues
Benjamin Moore Basic Blue
CC-968 · #40467E · LRV ~7
Closest tone in another brand: Dunn-Edwards Cobalt (~95% proximity)Basic Blue (CC-968) is a deep blue from Benjamin Moore, in this site’s digital reading. Estimated LRV about 7 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest tone in another brand is Dunn-Edwards Cobalt (~95% proximity).
Closest tone to Basic Blue in other brands
Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.
LRV (estimated)
7 · Very dark
Temperature
Cool
Code
CC-968
HEX
#40467E
RGB
64, 70, 126
HSL
234°, 33%, 37%
Family
Colors similar to Basic Blue in Benjamin Moore
Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.
Basic Blue FAQ
What is the LRV of Basic Blue?
Basic Blue has an estimated LRV (Light Reflectance Value) of about 7 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting. It is an estimate from the digital HEX, not the LRV published by the brand.
What is the closest tone to Basic Blue in other brands?
Dunn-Edwards: Cobalt (DEA140), ~95% proximity; Valspar: Jazzy Blue (4010-9), ~92% proximity; Sherwin-Williams: Morning Glory (SW 6971), ~90% proximity; Behr: Tanzanite (P530-7), ~90% proximity; HGTV Home by Sherwin-Williams: Valiant Violet (HGSW6818), ~87% proximity; PPG: Eggplant (PPG1247-7), ~85% proximity; Glidden: Eggplant (PPG1247-7), ~85% proximity; Farrow & Ball: Stiffkey Blue (No. 281), ~45% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.
What is the HEX code of Basic Blue?
The HEX code of Basic Blue (CC-968) is #40467E, RGB 64, 70, 126. Use it for digital mockups; painted color will vary with light and sheen.