Paint · Benjamin Moore · Reds

Benjamin Moore Greenhow Vermillion

CW-340 · #AE4440 · LRV ~13.5

Closest tone in another brand: Sherwin-Williams Red Tomato (~97% proximity)

Greenhow Vermillion (CW-340) is a dark red from Benjamin Moore, in this site’s digital reading. Estimated LRV about 13.5 (dark): it absorbs more light than it reflects. best in well-lit rooms, on accent walls, or on cabinetry. The closest tone in another brand is Sherwin-Williams Red Tomato (~97% proximity).

Closest tone to Greenhow Vermillion in other brands

Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.

LRV (estimated)

13.5 · Dark

Temperature

Warm

Code

CW-340

HEX

#AE4440

RGB

174, 68, 64

HSL

2°, 46%, 47%

Family

Reds

Colors similar to Greenhow Vermillion in Benjamin Moore

Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.

Greenhow Vermillion FAQ

What is the LRV of Greenhow Vermillion?

Greenhow Vermillion has an estimated LRV (Light Reflectance Value) of about 13.5 on a 0–100 scale, which is dark. It absorbs more light than it reflects. Best in well-lit rooms, on accent walls, or on cabinetry. It is an estimate from the digital HEX, not the LRV published by the brand.

What is the closest tone to Greenhow Vermillion in other brands?

Sherwin-Williams: Red Tomato (SW 6607), ~97% proximity; Glidden: Rum Punch (PPG1190-7), ~95% proximity; Dunn-Edwards: Lady in Red (DET420), ~95% proximity; PPG: Rum Punch (PPG1190-7), ~94% proximity; Behr: Raging Bull (M160-7), ~92% proximity; HGTV Home by Sherwin-Williams: Rave Red (HGSW6608), ~91% proximity; Valspar: Red Ochre (2011-4), ~91% proximity; Farrow & Ball: Incarnadine (No. 248), ~80% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.

What is the HEX code of Greenhow Vermillion?

The HEX code of Greenhow Vermillion (CW-340) is #AE4440, RGB 174, 68, 64. Use it for digital mockups; painted color will vary with light and sheen.