Paint · Benjamin Moore · Reds
Benjamin Moore Heritage Red
HC-181 · #990A14 · LRV 7
Compare with other brands: Valspar Quite Red is a 84% matchHeritage Red (HC-181) is a deep red from Benjamin Moore. Its LRV is about 7 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest match in another brand is Valspar Quite Red (84% match).
Compare Heritage Red with other brands
Three catalogs stay in the list — tap another card to swap the last column. Matches are estimates from digital values, not official conversions. Always check a real sample.
LRV
7 · Very dark
Temperature
Warm
Code
HC-181
HEX
#990A14
RGB
153, 10, 20
HSL
356°, 88%, 32%
Family
Colors similar to Heritage Red in Benjamin Moore
Neighboring tones from the same fan deck, if you want a shade lighter, darker, warmer, or cooler.
Heritage Red FAQ
What is the LRV of Heritage Red?
Heritage Red has an LRV (Light Reflectance Value) of about 7 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting.
What is the closest match to Heritage Red in other brands?
Valspar: Quite Red (1011-3), 84%; Dunn-Edwards: Hot Jazz (DEA107), 76%; Sherwin-Williams: Real Red (SW 6868), 76%; Behr: Flirt Alert (P150-7), 72%; HGTV Home by Sherwin-Williams: Tanager (HGSW6601), 69%; PPG: Red Gumball (PPG1187-7), 67%; Glidden: Red Gumball (PPG1187-7), 65%; Farrow & Ball: Charlotte's Locks (No. 268), 52%. Matches are estimated from digital color values and are not official conversions; always compare a real sample of both.
What is the HEX code of Heritage Red?
The HEX code of Heritage Red (HC-181) is #990A14, RGB 153, 10, 20. Use it for digital mockups; painted color will vary with light and sheen.