Paint · Benjamin Moore · Reds
Benjamin Moore Heritage Red
HC-181 · #990A14 · LRV ~7
Closest tone in another brand: Valspar Quite Red (~84% proximity)Heritage Red (HC-181) is a deep red from Benjamin Moore, in this site’s digital reading. Estimated LRV about 7 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest tone in another brand is Valspar Quite Red (~84% proximity).
Closest tone to Heritage Red in other brands
Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.
LRV (estimated)
7 · Very dark
Temperature
Warm
Code
HC-181
HEX
#990A14
RGB
153, 10, 20
HSL
356°, 88%, 32%
Family
Colors similar to Heritage Red in Benjamin Moore
Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.
Heritage Red FAQ
What is the LRV of Heritage Red?
Heritage Red has an estimated LRV (Light Reflectance Value) of about 7 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting. It is an estimate from the digital HEX, not the LRV published by the brand.
What is the closest tone to Heritage Red in other brands?
Valspar: Quite Red (1011-3), ~84% proximity; Dunn-Edwards: Hot Jazz (DEA107), ~76% proximity; Sherwin-Williams: Real Red (SW 6868), ~76% proximity; Behr: Flirt Alert (P150-7), ~72% proximity; HGTV Home by Sherwin-Williams: Tanager (HGSW6601), ~69% proximity; PPG: Red Gumball (PPG1187-7), ~67% proximity; Glidden: Red Gumball (PPG1187-7), ~65% proximity; Farrow & Ball: Charlotte's Locks (No. 268), ~52% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.
What is the HEX code of Heritage Red?
The HEX code of Heritage Red (HC-181) is #990A14, RGB 153, 10, 20. Use it for digital mockups; painted color will vary with light and sheen.