Paint · Dunn-Edwards · Purples

Dunn-Edwards Concord Jam

DE5964 · #695A82 · LRV 11.9

Compare with other brands: Valspar Purple Valley is a 93% match

Concord Jam (DE5964) is a deep purple from Dunn-Edwards. Its LRV is about 11.9 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest match in another brand is Valspar Purple Valley (93% match).

Compare Concord Jam with other brands

Three catalogs stay in the list — tap another card to swap the last column. Matches are estimates from digital values, not official conversions. Always check a real sample.

LRV

11.9 · Very dark

Temperature

Cool

Code

DE5964

HEX

#695A82

RGB

105, 90, 130

HSL

263°, 18%, 43%

Family

Purples

Colors similar to Concord Jam in Dunn-Edwards

Neighboring tones from the same fan deck, if you want a shade lighter, darker, warmer, or cooler.

Concord Jam FAQ

What is the LRV of Concord Jam?

Concord Jam has an LRV (Light Reflectance Value) of about 11.9 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting.

What is the closest match to Concord Jam in other brands?

Valspar: Purple Valley (1001-5A), 93%; Behr: Virtual Violet (HDC-MD-25), 92%; PPG: Reign Over Me (PPG1248-7), 89%; Benjamin Moore: Fire and Ice (1392), 89%; Glidden: Purple Grapes (PPG1175-6), 88%; Sherwin-Williams: African Violet (SW 6982), 86%; HGTV Home by Sherwin-Williams: Forget-Me-Not (HGSW6824), 86%; Farrow & Ball: Wine Dark (No. 308), 66%. Matches are estimated from digital color values and are not official conversions; always compare a real sample of both.

What is the HEX code of Concord Jam?

The HEX code of Concord Jam (DE5964) is #695A82, RGB 105, 90, 130. Use it for digital mockups; painted color will vary with light and sheen.