Paint · Dunn-Edwards · Purples
Dunn-Edwards Concord Jam
DE5964 · #695A82 · LRV ~11.9
Closest tone in another brand: Valspar Purple Valley (~93% proximity)Concord Jam (DE5964) is a deep purple from Dunn-Edwards, in this site’s digital reading. Estimated LRV about 11.9 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest tone in another brand is Valspar Purple Valley (~93% proximity).
Closest tone to Concord Jam in other brands
Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.
LRV (estimated)
11.9 · Very dark
Temperature
Cool
Code
DE5964
HEX
#695A82
RGB
105, 90, 130
HSL
263°, 18%, 43%
Family
Colors similar to Concord Jam in Dunn-Edwards
Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.
Concord Jam FAQ
What is the LRV of Concord Jam?
Concord Jam has an estimated LRV (Light Reflectance Value) of about 11.9 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting. It is an estimate from the digital HEX, not the LRV published by the brand.
What is the closest tone to Concord Jam in other brands?
Valspar: Purple Valley (1001-5A), ~93% proximity; Behr: Virtual Violet (HDC-MD-25), ~92% proximity; PPG: Reign Over Me (PPG1248-7), ~89% proximity; Benjamin Moore: Fire and Ice (1392), ~89% proximity; Glidden: Purple Grapes (PPG1175-6), ~88% proximity; Sherwin-Williams: African Violet (SW 6982), ~86% proximity; HGTV Home by Sherwin-Williams: Forget-Me-Not (HGSW6824), ~86% proximity; Farrow & Ball: Wine Dark (No. 308), ~66% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.
What is the HEX code of Concord Jam?
The HEX code of Concord Jam (DE5964) is #695A82, RGB 105, 90, 130. Use it for digital mockups; painted color will vary with light and sheen.