Paint · Dunn-Edwards · Reds

Dunn-Edwards Primitive Plum

DEA195 · #663C55 · LRV 6.7

Compare with other brands: Valspar Royal Velvet is a 93% match

Primitive Plum (DEA195) is a deep red from Dunn-Edwards. Its LRV is about 6.7 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest match in another brand is Valspar Royal Velvet (93% match).

Compare Primitive Plum with other brands

Three catalogs stay in the list — tap another card to swap the last column. Matches are estimates from digital values, not official conversions. Always check a real sample.

LRV

6.7 · Very dark

Temperature

Cool

Code

DEA195

HEX

#663C55

RGB

102, 60, 85

HSL

324°, 26%, 32%

Family

Reds

Colors similar to Primitive Plum in Dunn-Edwards

Neighboring tones from the same fan deck, if you want a shade lighter, darker, warmer, or cooler.

Primitive Plum FAQ

What is the LRV of Primitive Plum?

Primitive Plum has an LRV (Light Reflectance Value) of about 6.7 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting.

What is the closest match to Primitive Plum in other brands?

Valspar: Royal Velvet (V077-6), 93%; Glidden: Love Potion (PPG1179-7), 92%; Benjamin Moore: Grape Juice (2074-10), 92%; PPG: Love Potion (PPG1179-7), 91%; Sherwin-Williams: Mature Grape (SW 6286), 90%; HGTV Home by Sherwin-Williams: Mature Grape (HGSW6286), 90%; Behr: Sultana (P100-7), 84%; Farrow & Ball: Preference Red (No. 297), 77%. Matches are estimated from digital color values and are not official conversions; always compare a real sample of both.

What is the HEX code of Primitive Plum?

The HEX code of Primitive Plum (DEA195) is #663C55, RGB 102, 60, 85. Use it for digital mockups; painted color will vary with light and sheen.