Paint · Dunn-Edwards · Reds
Dunn-Edwards Primitive Plum
DEA195 · #663C55 · LRV ~6.7
Closest tone in another brand: Valspar Royal Velvet (~93% proximity)Primitive Plum (DEA195) is a deep red from Dunn-Edwards, in this site’s digital reading. Estimated LRV about 6.7 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest tone in another brand is Valspar Royal Velvet (~93% proximity).
Closest tone to Primitive Plum in other brands
Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.
LRV (estimated)
6.7 · Very dark
Temperature
Cool
Code
DEA195
HEX
#663C55
RGB
102, 60, 85
HSL
324°, 26%, 32%
Family
Colors similar to Primitive Plum in Dunn-Edwards
Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.
Primitive Plum FAQ
What is the LRV of Primitive Plum?
Primitive Plum has an estimated LRV (Light Reflectance Value) of about 6.7 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting. It is an estimate from the digital HEX, not the LRV published by the brand.
What is the closest tone to Primitive Plum in other brands?
Valspar: Royal Velvet (V077-6), ~93% proximity; Glidden: Love Potion (PPG1179-7), ~92% proximity; Benjamin Moore: Grape Juice (2074-10), ~92% proximity; PPG: Love Potion (PPG1179-7), ~91% proximity; Sherwin-Williams: Mature Grape (SW 6286), ~90% proximity; HGTV Home by Sherwin-Williams: Mature Grape (HGSW6286), ~90% proximity; Behr: Sultana (P100-7), ~84% proximity; Farrow & Ball: Preference Red (No. 297), ~77% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.
What is the HEX code of Primitive Plum?
The HEX code of Primitive Plum (DEA195) is #663C55, RGB 102, 60, 85. Use it for digital mockups; painted color will vary with light and sheen.