Paint · Dunn-Edwards · Browns
Dunn-Edwards Alluring Umber
DEC730 · #977B4D · LRV ~21.3
Closest tone in another brand: PPG Wool Tweed (~96% proximity)Alluring Umber (DEC730) is a dark brown from Dunn-Edwards, in this site’s digital reading. Estimated LRV about 21.3 (dark): it absorbs more light than it reflects. best in well-lit rooms, on accent walls, or on cabinetry. The closest tone in another brand is PPG Wool Tweed (~96% proximity).
Closest tone to Alluring Umber in other brands
Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.
LRV (estimated)
21.3 · Dark
Temperature
Warm
Code
DEC730
HEX
#977B4D
RGB
151, 123, 77
HSL
37°, 32%, 45%
Family
Colors similar to Alluring Umber in Dunn-Edwards
Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.
Alluring Umber FAQ
What is the LRV of Alluring Umber?
Alluring Umber has an estimated LRV (Light Reflectance Value) of about 21.3 on a 0–100 scale, which is dark. It absorbs more light than it reflects. Best in well-lit rooms, on accent walls, or on cabinetry. It is an estimate from the digital HEX, not the LRV published by the brand.
What is the closest tone to Alluring Umber in other brands?
PPG: Wool Tweed (PPG1103-6), ~96% proximity; Benjamin Moore: Olivetone (252), ~96% proximity; Glidden: Wool Tweed (PPG1103-6), ~96% proximity; Behr: Gold Ink (S310-6), ~93% proximity; Valspar: Branching-Out Olive (V093-5), ~92% proximity; Sherwin-Williams: Rookwood Antique Gold (SW 2814), ~90% proximity; HGTV Home by Sherwin-Williams: Cardboard (HGSW6124), ~88% proximity; Farrow & Ball: Marmelo (No. 316), ~74% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.
What is the HEX code of Alluring Umber?
The HEX code of Alluring Umber (DEC730) is #977B4D, RGB 151, 123, 77. Use it for digital mockups; painted color will vary with light and sheen.