Paint · Farrow & Ball · Reds

Farrow & Ball Preference Red

No. 297 · #6F444B · LRV 8

Compare with other brands: Glidden Red Red Wine is a 96% match

Preference Red (No. 297) is a deep red from Farrow & Ball with no strong undertone. Its LRV is about 8 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest match in another brand is Glidden Red Red Wine (96% match).

Compare Preference Red with other brands

Three catalogs stay in the list — tap another card to swap the last column. Matches are estimates from digital values, not official conversions. Always check a real sample.

LRV

8 · Very dark

Undertone

None (neutral)

Temperature

Warm

Code

No. 297

HEX

#6F444B

RGB

111, 68, 75

HSL

350°, 24%, 35%

Family

Reds

Colors similar to Preference Red in Farrow & Ball

Neighboring tones from the same fan deck, if you want a shade lighter, darker, warmer, or cooler.

Preference Red FAQ

What undertone does Preference Red have?

Preference Red has no strong undertone: it reads as a deep red. Its color temperature is warm. This is estimated from the digital color values; north-facing light pulls undertones cooler and warm bulbs pull them warmer, so check a real sample on your wall.

What is the LRV of Preference Red?

Preference Red has an LRV (Light Reflectance Value) of about 8 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting.

What is the closest match to Preference Red in other brands?

Glidden: Red Red Wine (PPG1049-7), 96%; Valspar: Stoic (1010-6), 95%; PPG: Red Red Wine (PPG1049-7), 94%; Dunn-Edwards: Jazz Berry Jam (DET401), 94%; Benjamin Moore: Carter Plum (CW-355), 93%; Sherwin-Williams: Deep Maroon (SW 0072), 91%; Behr: Fine Wine (S120-7), 88%; HGTV Home by Sherwin-Williams: Cordovan (HGSW6027), 88%. Matches are estimated from digital color values and are not official conversions; always compare a real sample of both.

What is the HEX code of Preference Red?

The HEX code of Preference Red (No. 297) is #6F444B, RGB 111, 68, 75. Use it for digital mockups; painted color will vary with light and sheen.