Paint · Farrow & Ball · Reds

Farrow & Ball Preference Red

No. 297 · #6F444B · LRV ~8

Closest tone in another brand: Glidden Red Red Wine (~96% proximity)

Preference Red (No. 297) is a deep red from Farrow & Ball with no strong undertone, in this site’s digital reading. Estimated LRV about 8 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest tone in another brand is Glidden Red Red Wine (~96% proximity).

Closest tone to Preference Red in other brands

Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.

LRV (estimated)

8 · Very dark

Undertone (estimated)

None (neutral)

Temperature

Warm

Code

No. 297

HEX

#6F444B

RGB

111, 68, 75

HSL

350°, 24%, 35%

Family

Reds

Colors similar to Preference Red in Farrow & Ball

Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.

Preference Red FAQ

What undertone does Preference Red have?

Preference Red has no strong undertone: it reads as a deep red, in this site’s digital reading. Its color temperature is warm. This is estimated from the digital color values; north-facing light pulls undertones cooler and warm bulbs pull them warmer, so check a real sample on your wall.

What is the LRV of Preference Red?

Preference Red has an estimated LRV (Light Reflectance Value) of about 8 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting. It is an estimate from the digital HEX, not the LRV published by the brand.

What is the closest tone to Preference Red in other brands?

Glidden: Red Red Wine (PPG1049-7), ~96% proximity; Valspar: Stoic (1010-6), ~95% proximity; PPG: Red Red Wine (PPG1049-7), ~94% proximity; Dunn-Edwards: Jazz Berry Jam (DET401), ~94% proximity; Benjamin Moore: Carter Plum (CW-355), ~93% proximity; Sherwin-Williams: Deep Maroon (SW 0072), ~91% proximity; Behr: Fine Wine (S120-7), ~88% proximity; HGTV Home by Sherwin-Williams: Cordovan (HGSW6027), ~88% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.

What is the HEX code of Preference Red?

The HEX code of Preference Red (No. 297) is #6F444B, RGB 111, 68, 75. Use it for digital mockups; painted color will vary with light and sheen.