Glidden Merlot
PPG13-04 · #723F45 · LRV ~7.6
Closest tone in another brand: PPG Merlot (~96% proximity)Merlot (PPG13-04) is a deep red from Glidden, in this site’s digital reading. Estimated LRV about 7.6 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest tone in another brand is PPG Merlot (~96% proximity).
Closest tone to Merlot in other brands
Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.
LRV (estimated)
7.6 · Very dark
Temperature
Warm
Code
PPG13-04
HEX
#723F45
RGB
114, 63, 69
HSL
353°, 29%, 35%
Family
Colors similar to Merlot in Glidden
Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.
Merlot FAQ
What is the LRV of Merlot?
Merlot has an estimated LRV (Light Reflectance Value) of about 7.6 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting. It is an estimate from the digital HEX, not the LRV published by the brand.
What is the closest tone to Merlot in other brands?
PPG: Merlot (PPG13-04), ~96% proximity; Sherwin-Williams: Fine Wine (SW 6307), ~93% proximity; Valspar: Stoic (1010-6), ~93% proximity; Benjamin Moore: Cascabel Chile (CSP-445), ~93% proximity; Dunn-Edwards: Garnet Evening (DEA147), ~92% proximity; Farrow & Ball: Preference Red (No. 297), ~91% proximity; Behr: Cherry Cola (S130-7), ~90% proximity; HGTV Home by Sherwin-Williams: Borscht (HGSW7578), ~89% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.
What is the HEX code of Merlot?
The HEX code of Merlot (PPG13-04) is #723F45, RGB 114, 63, 69. Use it for digital mockups; painted color will vary with light and sheen.