PPG Madeira Red
PPG13-11 · #983D4D · LRV 10.6
Compare with other brands: Glidden Madeira Red is a 96% matchMadeira Red (PPG13-11) is a deep red from PPG. Its LRV is about 10.6 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest match in another brand is Glidden Madeira Red (96% match).
Compare Madeira Red with other brands
Three catalogs stay in the list — tap another card to swap the last column. Matches are estimates from digital values, not official conversions. Always check a real sample.
LRV
10.6 · Very dark
Temperature
Warm
Code
PPG13-11
HEX
#983D4D
RGB
152, 61, 77
HSL
349°, 43%, 42%
Family
Colors similar to Madeira Red in PPG
Neighboring tones from the same fan deck, if you want a shade lighter, darker, warmer, or cooler.
Madeira Red FAQ
What is the LRV of Madeira Red?
Madeira Red has an LRV (Light Reflectance Value) of about 10.6 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting.
What is the closest match to Madeira Red in other brands?
Glidden: Madeira Red (PPG13-11), 96%; Benjamin Moore: Night Flower (1344), 95%; Behr: Timeless Ruby (HDC-CL-01), 91%; Dunn-Edwards: Charleston Cherry (DET411), 91%; Valspar: Baked Bahama (1006-3A), 89%; Sherwin-Williams: Kirsch Red (SW 6313), 87%; HGTV Home by Sherwin-Williams: Kirsch Red (HGSW6313), 87%; Farrow & Ball: Incarnadine (No. 248), 84%. Matches are estimated from digital color values and are not official conversions; always compare a real sample of both.
What is the HEX code of Madeira Red?
The HEX code of Madeira Red (PPG13-11) is #983D4D, RGB 152, 61, 77. Use it for digital mockups; painted color will vary with light and sheen.