PPG Madeira Red
PPG13-11 · #983D4D · LRV ~10.6
Closest tone in another brand: Glidden Madeira Red (~96% proximity)Madeira Red (PPG13-11) is a deep red from PPG, in this site’s digital reading. Estimated LRV about 10.6 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest tone in another brand is Glidden Madeira Red (~96% proximity).
Closest tone to Madeira Red in other brands
Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.
LRV (estimated)
10.6 · Very dark
Temperature
Warm
Code
PPG13-11
HEX
#983D4D
RGB
152, 61, 77
HSL
349°, 43%, 42%
Family
Colors similar to Madeira Red in PPG
Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.
Madeira Red FAQ
What is the LRV of Madeira Red?
Madeira Red has an estimated LRV (Light Reflectance Value) of about 10.6 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting. It is an estimate from the digital HEX, not the LRV published by the brand.
What is the closest tone to Madeira Red in other brands?
Glidden: Madeira Red (PPG13-11), ~96% proximity; Benjamin Moore: Night Flower (1344), ~95% proximity; Behr: Timeless Ruby (HDC-CL-01), ~91% proximity; Dunn-Edwards: Charleston Cherry (DET411), ~91% proximity; Valspar: Baked Bahama (1006-3A), ~89% proximity; Sherwin-Williams: Kirsch Red (SW 6313), ~87% proximity; HGTV Home by Sherwin-Williams: Kirsch Red (HGSW6313), ~87% proximity; Farrow & Ball: Incarnadine (No. 248), ~84% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.
What is the HEX code of Madeira Red?
The HEX code of Madeira Red (PPG13-11) is #983D4D, RGB 152, 61, 77. Use it for digital mockups; painted color will vary with light and sheen.