Paint · Sherwin-Williams · Reds
Sherwin-Williams Merlot
SW 2704 · #51323B · LRV 4.3
Compare with other brands: Benjamin Moore Dark Purple is a 90% matchMerlot (SW 2704) is a deep red from Sherwin-Williams with no strong undertone. Its LRV is about 4.3 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest match in another brand is Benjamin Moore Dark Purple (90% match).
Compare Merlot with other brands
Three catalogs stay in the list — tap another card to swap the last column. Matches are estimates from digital values, not official conversions. Always check a real sample.
LRV
4.3 · Very dark
Undertone
None (neutral)
Temperature
Warm
Code
SW 2704
HEX
#51323B
RGB
81, 50, 59
HSL
343°, 24%, 26%
Family
Colors similar to Merlot in Sherwin-Williams
Neighboring tones from the same fan deck, if you want a shade lighter, darker, warmer, or cooler.
Merlot FAQ
What undertone does Merlot have?
Merlot has no strong undertone: it reads as a deep red. Its color temperature is warm. This is estimated from the digital color values; north-facing light pulls undertones cooler and warm bulbs pull them warmer, so check a real sample on your wall.
What is the LRV of Merlot?
Merlot has an LRV (Light Reflectance Value) of about 4.3 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting.
What is the closest match to Merlot in other brands?
Benjamin Moore: Dark Purple (2073-10), 90%; HGTV Home by Sherwin-Williams: Marooned (HGSW6020), 90%; Glidden: Gooseberry (PPG1048-7), 87%; PPG: Gooseberry (PPG1048-7), 87%; Dunn-Edwards: Wine Goblet (DET400), 86%; Behr: Divine Wine (PPU1-02), 85%; Valspar: Plummy Rouge (8003-2G), 84%; Farrow & Ball: Brinjal (No. 222), 84%. Matches are estimated from digital color values and are not official conversions; always compare a real sample of both.
What is the HEX code of Merlot?
The HEX code of Merlot (SW 2704) is #51323B, RGB 81, 50, 59. Use it for digital mockups; painted color will vary with light and sheen.