Paint · Sherwin-Williams · Reds

Sherwin-Williams Merlot

SW 2704 · #51323B · LRV 4.3

Compare with other brands: Benjamin Moore Dark Purple is a 90% match

Merlot (SW 2704) is a deep red from Sherwin-Williams with no strong undertone. Its LRV is about 4.3 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest match in another brand is Benjamin Moore Dark Purple (90% match).

Compare Merlot with other brands

Three catalogs stay in the list — tap another card to swap the last column. Matches are estimates from digital values, not official conversions. Always check a real sample.

LRV

4.3 · Very dark

Undertone

None (neutral)

Temperature

Warm

Code

SW 2704

HEX

#51323B

RGB

81, 50, 59

HSL

343°, 24%, 26%

Family

Reds

Colors similar to Merlot in Sherwin-Williams

Neighboring tones from the same fan deck, if you want a shade lighter, darker, warmer, or cooler.

Merlot FAQ

What undertone does Merlot have?

Merlot has no strong undertone: it reads as a deep red. Its color temperature is warm. This is estimated from the digital color values; north-facing light pulls undertones cooler and warm bulbs pull them warmer, so check a real sample on your wall.

What is the LRV of Merlot?

Merlot has an LRV (Light Reflectance Value) of about 4.3 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting.

What is the closest match to Merlot in other brands?

Benjamin Moore: Dark Purple (2073-10), 90%; HGTV Home by Sherwin-Williams: Marooned (HGSW6020), 90%; Glidden: Gooseberry (PPG1048-7), 87%; PPG: Gooseberry (PPG1048-7), 87%; Dunn-Edwards: Wine Goblet (DET400), 86%; Behr: Divine Wine (PPU1-02), 85%; Valspar: Plummy Rouge (8003-2G), 84%; Farrow & Ball: Brinjal (No. 222), 84%. Matches are estimated from digital color values and are not official conversions; always compare a real sample of both.

What is the HEX code of Merlot?

The HEX code of Merlot (SW 2704) is #51323B, RGB 81, 50, 59. Use it for digital mockups; painted color will vary with light and sheen.