Paint · Sherwin-Williams · Blues
Sherwin-Williams Morning Glory
SW 6971 · #3C4C80 · LRV 7.7
Compare with other brands: Behr Tanzanite is a 99% matchMorning Glory (SW 6971) is a deep blue from Sherwin-Williams. Its LRV is about 7.7 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest match in another brand is Behr Tanzanite (99% match).
Compare Morning Glory with other brands
Three catalogs stay in the list — tap another card to swap the last column. Matches are estimates from digital values, not official conversions. Always check a real sample.
LRV
7.7 · Very dark
Temperature
Cool
Code
SW 6971
HEX
#3C4C80
RGB
60, 76, 128
HSL
226°, 36%, 37%
Family
Colors similar to Morning Glory in Sherwin-Williams
Neighboring tones from the same fan deck, if you want a shade lighter, darker, warmer, or cooler.
Morning Glory FAQ
What is the LRV of Morning Glory?
Morning Glory has an LRV (Light Reflectance Value) of about 7.7 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting.
What is the closest match to Morning Glory in other brands?
Behr: Tanzanite (P530-7), 99%; Dunn-Edwards: Dive In (DE5895), 95%; Benjamin Moore: Southern Belle (819), 92%; PPG: Blue Jewel (PPG1167-7), 92%; Glidden: Blue Jewel (PPG1167-7), 92%; Valspar: Demon Blue (V037-3), 91%; HGTV Home by Sherwin-Williams: Valiant Violet (HGSW6818), 89%; Farrow & Ball: Stiffkey Blue (No. 281), 52%. Matches are estimated from digital color values and are not official conversions; always compare a real sample of both.
What is the HEX code of Morning Glory?
The HEX code of Morning Glory (SW 6971) is #3C4C80, RGB 60, 76, 128. Use it for digital mockups; painted color will vary with light and sheen.