Paint · Sherwin-Williams · Blues
Sherwin-Williams Morning Glory
SW 6971 · #3C4C80 · LRV ~7.7
Closest tone in another brand: Behr Tanzanite (~99% proximity)Morning Glory (SW 6971) is a deep blue from Sherwin-Williams, in this site’s digital reading. Estimated LRV about 7.7 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest tone in another brand is Behr Tanzanite (~99% proximity).
Closest tone to Morning Glory in other brands
Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.
LRV (estimated)
7.7 · Very dark
Temperature
Cool
Code
SW 6971
HEX
#3C4C80
RGB
60, 76, 128
HSL
226°, 36%, 37%
Family
Colors similar to Morning Glory in Sherwin-Williams
Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.
Morning Glory FAQ
What is the LRV of Morning Glory?
Morning Glory has an estimated LRV (Light Reflectance Value) of about 7.7 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting. It is an estimate from the digital HEX, not the LRV published by the brand.
What is the closest tone to Morning Glory in other brands?
Behr: Tanzanite (P530-7), ~99% proximity; Dunn-Edwards: Dive In (DE5895), ~95% proximity; Benjamin Moore: Southern Belle (819), ~92% proximity; PPG: Blue Jewel (PPG1167-7), ~92% proximity; Glidden: Blue Jewel (PPG1167-7), ~92% proximity; Valspar: Demon Blue (V037-3), ~91% proximity; HGTV Home by Sherwin-Williams: Valiant Violet (HGSW6818), ~89% proximity; Farrow & Ball: Stiffkey Blue (No. 281), ~52% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.
What is the HEX code of Morning Glory?
The HEX code of Morning Glory (SW 6971) is #3C4C80, RGB 60, 76, 128. Use it for digital mockups; painted color will vary with light and sheen.