Benjamin Moore New London Burgundy: Matches in 8 Brands + LRV 9

New London Burgundy (HC-61) is a deep red from Benjamin Moore with no strong undertone. Its LRV is about 9.4 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest match in another brand is Glidden Chianti (97% match).

Compare New London Burgundy with other brands

Three catalogs stay in the list — tap another card to swap the last column. Matches are estimates from digital values, not official conversions. Always check a real sample.

LRV

9.4 · Very dark

Undertone

None (neutral)

Temperature

Warm

Code

HC-61

HEX

#754B4E

RGB

117, 75, 78

HSL

356°, 22%, 38%

Family

Reds

Colors similar to New London Burgundy in Benjamin Moore

Neighboring tones from the same fan deck, if you want a shade lighter, darker, warmer, or cooler.

Hodley Red Benjamin Moore · HC-65 · LRV 10

Beaujolais Benjamin Moore · 1259 · LRV 10

Ruby Dusk Benjamin Moore · 1267 · LRV 8

Carter Plum Benjamin Moore · CW-355 · LRV 9

Love Affair Benjamin Moore · 1266 · LRV 13

Bordéaux Red Benjamin Moore · 1365 · LRV 8

Dark Walnut Benjamin Moore · 1358 · LRV 8

Plum Raisin Benjamin Moore · 2082-20 · LRV 9

New London Burgundy FAQ

What undertone does New London Burgundy have?

New London Burgundy has no strong undertone: it reads as a deep red. Its color temperature is warm. This is estimated from the digital color values; north-facing light pulls undertones cooler and warm bulbs pull them warmer, so check a real sample on your wall.

What is the LRV of New London Burgundy?

New London Burgundy has an LRV (Light Reflectance Value) of about 9.4 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting.

What is the closest match to New London Burgundy in other brands?

Glidden: Chianti (PPG13-06), 97%; Dunn-Edwards: Burnt Crimson (DEC705), 95%; Farrow & Ball: Preference Red (No. 297), 93%; PPG: Chocolate Eclair (PPG1054-7), 90%; Behr: Cherry Cola (S130-7), 90%; Sherwin-Williams: Alaea (SW 7579), 89%; Valspar: Merlot (V078-6), 89%; HGTV Home by Sherwin-Williams: Cordial (HGSW6306), 85%. Matches are estimated from digital color values and are not official conversions; always compare a real sample of both.

What is the HEX code of New London Burgundy?

The HEX code of New London Burgundy (HC-61) is #754B4E, RGB 117, 75, 78. Use it for digital mockups; painted color will vary with light and sheen.