Paint · Benjamin Moore · Reds

Benjamin Moore New London Burgundy

HC-61 · #754B4E · LRV ~9.4

Closest tone in another brand: Glidden Chianti (~97% proximity)

New London Burgundy (HC-61) is a deep red from Benjamin Moore with no strong undertone, in this site’s digital reading. Estimated LRV about 9.4 (very dark): it absorbs almost all light for a dramatic, enveloping look. plan for good artificial lighting. The closest tone in another brand is Glidden Chianti (~97% proximity).

Closest tone to New London Burgundy in other brands

Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.

LRV (estimated)

9.4 · Very dark

Undertone (estimated)

None (neutral)

Temperature

Warm

Code

HC-61

HEX

#754B4E

RGB

117, 75, 78

HSL

356°, 22%, 38%

Family

Reds

Colors similar to New London Burgundy in Benjamin Moore

Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.

New London Burgundy FAQ

What undertone does New London Burgundy have?

New London Burgundy has no strong undertone: it reads as a deep red, in this site’s digital reading. Its color temperature is warm. This is estimated from the digital color values; north-facing light pulls undertones cooler and warm bulbs pull them warmer, so check a real sample on your wall.

What is the LRV of New London Burgundy?

New London Burgundy has an estimated LRV (Light Reflectance Value) of about 9.4 on a 0–100 scale, which is very dark. It absorbs almost all light for a dramatic, enveloping look. Plan for good artificial lighting. It is an estimate from the digital HEX, not the LRV published by the brand.

What is the closest tone to New London Burgundy in other brands?

Glidden: Chianti (PPG13-06), ~97% proximity; Dunn-Edwards: Burnt Crimson (DEC705), ~95% proximity; Farrow & Ball: Preference Red (No. 297), ~93% proximity; PPG: Chocolate Eclair (PPG1054-7), ~90% proximity; Behr: Cherry Cola (S130-7), ~90% proximity; Sherwin-Williams: Alaea (SW 7579), ~89% proximity; Valspar: Merlot (V078-6), ~89% proximity; HGTV Home by Sherwin-Williams: Cordial (HGSW6306), ~85% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.

What is the HEX code of New London Burgundy?

The HEX code of New London Burgundy (HC-61) is #754B4E, RGB 117, 75, 78. Use it for digital mockups; painted color will vary with light and sheen.