Paint · HGTV Home by Sherwin-Williams · Whites
HGTV Home by Sherwin-Williams White Flour
HGSW7102 · #F4EFE5 · LRV ~86.6
Closest tone in another brand: Sherwin-Williams White Flour (~100% proximity)White Flour (HGSW7102) is a warm white from HGTV Home by Sherwin-Williams with a subtle yellow undertone, in this site’s digital reading. Estimated LRV about 86.6 (very light): it bounces back most of the light that hits it, so it keeps rooms bright. in strong direct sun it can look stark. The closest tone in another brand is Sherwin-Williams White Flour (~100% proximity).
Closest tone to White Flour in other brands
Not the same paint: the closest name in each brand. Three brands stay in the list — tap another card to swap the last column.
LRV (estimated)
86.6 · Very light
Undertone (estimated)
Yellow · subtle
Temperature
Warm
Code
HGSW7102
HEX
#F4EFE5
RGB
244, 239, 229
HSL
40°, 41%, 93%
Family
Colors similar to White Flour in HGTV Home by Sherwin-Williams
Neighboring tones from the same brand, if you want a shade lighter, darker, warmer, or cooler.
White Flour FAQ
What undertone does White Flour have?
White Flour is a warm white with a subtle yellow undertone, in this site’s digital reading. Its color temperature is warm. This is estimated from the digital color values; north-facing light pulls undertones cooler and warm bulbs pull them warmer, so check a real sample on your wall.
What is the LRV of White Flour?
White Flour has an estimated LRV (Light Reflectance Value) of about 86.6 on a 0–100 scale, which is very light. It bounces back most of the light that hits it, so it keeps rooms bright. In strong direct sun it can look stark. It is an estimate from the digital HEX, not the LRV published by the brand.
What is the closest tone to White Flour in other brands?
Sherwin-Williams: White Flour (SW 7102), ~100% proximity; Behr: Palais White (GR-W15), ~99% proximity; Valspar: Dove White (7002-7), ~99% proximity; PPG: Atrium White (PPG1020-1), ~99% proximity; Benjamin Moore: Pink Damask (890), ~98% proximity; Glidden: Atrium White (PPG1020-1), ~98% proximity; Dunn-Edwards: Wishful White (DE6260), ~98% proximity; Farrow & Ball: Pointing (No. 2003), ~98% proximity. These are estimates of digital closeness on screen, not proven physical equivalence or official conversions; always compare a real sample of both.
What is the HEX code of White Flour?
The HEX code of White Flour (HGSW7102) is #F4EFE5, RGB 244, 239, 229. Use it for digital mockups; painted color will vary with light and sheen.