Jute (PPG1098-5) is a mid-tone beige from PPG. Its LRV is about 32.4 (mid-tone): it reads clearly as a color and will look a shade darker in rooms with little daylight. The closest match in another brand is Glidden Jute (99% match).
Compare Jute with other brands
Three catalogs stay in the list — tap another card to swap the last column. Matches are estimates from digital values, not official conversions. Always check a real sample.
LRV
32.4 · Mid-tone
Temperature
Warm
Code
PPG1098-5
HEX
#AE9774
RGB
174, 151, 116
HSL
36°, 26%, 57%
Family
Colors similar to Jute in PPG
Neighboring tones from the same fan deck, if you want a shade lighter, darker, warmer, or cooler.
Jute FAQ
What is the LRV of Jute?
Jute has an LRV (Light Reflectance Value) of about 32.4 on a 0–100 scale, which is mid-tone. It reads clearly as a color and will look a shade darker in rooms with little daylight.
What is the closest match to Jute in other brands?
Glidden: Jute (PPG1098-5), 99%; Sherwin-Williams: Burlap (SW 6137), 98%; HGTV Home by Sherwin-Williams: Burlap (HGSW6137), 98%; Behr: Ginger Tea (S320-5), 95%; Valspar: Coyote Wild (8004-18D), 94%; Benjamin Moore: Great Plains Gold (1077), 94%; Dunn-Edwards: Pigeonhole (DEBN57), 93%; Farrow & Ball: Duster (No. 319), 80%. Matches are estimated from digital color values and are not official conversions; always compare a real sample of both.
What is the HEX code of Jute?
The HEX code of Jute (PPG1098-5) is #AE9774, RGB 174, 151, 116. Use it for digital mockups; painted color will vary with light and sheen.