Paint · Sherwin-Williams · Beiges
Sherwin-Williams Artisan Tan
SW 7540 · #B09879 · LRV 33.1
Compare with other brands: PPG Bear Hug is a 99% matchArtisan Tan (SW 7540) is a mid-tone beige from Sherwin-Williams. Its LRV is about 33.1 (mid-tone): it reads clearly as a color and will look a shade darker in rooms with little daylight. The closest match in another brand is PPG Bear Hug (99% match).
Compare Artisan Tan with other brands
Three catalogs stay in the list — tap another card to swap the last column. Matches are estimates from digital values, not official conversions. Always check a real sample.
LRV
33.1 · Mid-tone
Temperature
Warm
Code
SW 7540
HEX
#B09879
RGB
176, 152, 121
HSL
34°, 26%, 58%
Family
Colors similar to Artisan Tan in Sherwin-Williams
Neighboring tones from the same fan deck, if you want a shade lighter, darker, warmer, or cooler.
Artisan Tan FAQ
What is the LRV of Artisan Tan?
Artisan Tan has an LRV (Light Reflectance Value) of about 33.1 on a 0–100 scale, which is mid-tone. It reads clearly as a color and will look a shade darker in rooms with little daylight.
What is the closest match to Artisan Tan in other brands?
PPG: Bear Hug (PPG1101-5), 99%; Benjamin Moore: Great Plains Gold (1077), 99%; Glidden: Petaluma Dust (PPG15-10), 98%; Valspar: Plush Tan (M148), 97%; Dunn-Edwards: Wooded Acre (DE6130), 96%; HGTV Home by Sherwin-Williams: Burlap (HGSW6137), 94%; Behr: Burnt Almond (280F-4), 93%; Farrow & Ball: Dead Salmon (No. 28), 81%. Matches are estimated from digital color values and are not official conversions; always compare a real sample of both.
What is the HEX code of Artisan Tan?
The HEX code of Artisan Tan (SW 7540) is #B09879, RGB 176, 152, 121. Use it for digital mockups; painted color will vary with light and sheen.